You need better lifestyle content.

I can help.
Get in touch
You need better lifestyle content.
I can help.

Hi there.

I’m Emily — a writer, editor, recipe developer, stylist, photographer, graphic designer, crafter, and all-around idea machine.

That’s a lot, I know! But it means I can help with nearly every aspect of creating lifestyle content for your business or brand.

I’ve written, styled, and photographed content for publications you’ve actually heard of; designed packaging for skincare brands and family farms; created social media content for consumer goods, apps, and restaurants; developed logos and websites for boutiques, bakeries, and bands; and publicized cookbooks by world-renowned chefs.

Oh, and I make a mean cocktail.

Hi, I’m Emily — a writer, editor, recipe developer, stylist, photographer, graphic designer, crafter, and all-around idea machine.

That’s a lot, I know! But it means I can help with nearly every aspect of creating lifestyle content for your business or brand.

 I’ve written, styled, and photographed content for publications you’ve actually heard of; designed packaging for skincare brands and family farms; created social media content for consumer goods, apps, and restaurants; developed logos and websites for boutiques, bakeries, and bands; and publicized cookbooks by world-renowned chefs.

Oh, and I make a mean cocktail.

What I Do

Sidework Content Studio is a boutique content agency with a wide range of lifestyle content capabilities.

Social Media Content Strategy

I’ll work with you to develop ideas, refine your strategy, and perfect your social media content. Need coaching? I offer that, too.

Brand Content + Copywriting

I’m one of those weirdos who truly loves the challenge of creating branded content — whether I’m telling a story, writing a service piece, or developing a recipe.

Web + Graphic Design

Whether you need a logo, an ad, a complex brochure, a billboard, or a label for your new product, I can design gorgeous company collateral that’s effective and easy to read.

Culinary Content

My recipes, and food and drink photos have appeared in Bon Appetit, Food & Wine, Food 52, FoodNetwork.com, Eater, and many other culinary publications, as well as the Anova app.

Editorial Content

I’ve been writing for publications you’ve actually heard of for 20 years. You’ve probably seen my work in Bon Appetit, Epicurious, Elle Decor, The Cut, Hunker, and other outlets.

 

WordPress Web Design

If you’re looking for a beautiful, functional WordPress website without the agency price tag, I’m your gal. (Ask me how we can incorporate your Shopify store.)

 

What I Do

 

Sidework Content Studio is a boutique content agency with a wide range of lifestyle content capabilities.


Social Media Content Strategy

I’ll work with you to develop ideas, refine your strategy, and perfect your social media content. Need coaching? I offer that, too.

Brand Content + Copywriting

I’m one of those weirdos who truly loves the challenge of creating branded content — whether I’m telling a story, writing a service piece, or developing a recipe.

Web + Graphic Design

Whether you need a logo, an ad, a complex brochure, a billboard, or a label for your new product, I can design gorgeous company collateral that’s effective and easy to read.

Culinary Content

My recipes, and food and drink photos have appeared in Bon Appetit, Food & Wine, Food 52, FoodNetwork.com, Eater, and many other culinary publications, as well as the Anova app.

Editorial Content

I’ve been writing for publications you’ve actually heard of for 20 years. You’ve probably seen my work in Bon Appetit, Epicurious, Elle Decor, The Cut, Hunker, and other outlets.

 

WordPress Web Design

If you’re looking for a beautiful, functional WordPress website without the agency price tag, I’m your gal. (Ask me how we can incorporate your Shopify store.)

 

Bad content is bad for business.

Stop missing out on the customers you want — and need — because your content isn’t working for you.

Bad content is bad for business.

Stop missing out on the customers you want — and need — because your content isn’t working for you.

Why Work With Me?

Lots of people can create lots of content. And some of them are even pretty good at it. But I’ve been at this for two decades and I’ve worked with businesses, brands, and media outlets you know, and maybe even love.

I know what works (and what doesn’t work) online and in print, and I’ve mastered the art of creating lifestyle content people actually want to read, engage with, and share. What that means for you is more eyeballs, more engaged readers, and even more sales.

Why Work With Me?

Lots of people can create lots of content. And some of them are even pretty good at it. But I’ve been at this two decades and I’ve worked with businesses, brands, and media outlets you know, and maybe even love.

I know what works (and what doesn’t work) online and in print, and I’ve mastered the art of creating lifestyle content people actually want to read, engage with, and share. What that means for you is more eyeballs, more engaged readers, and even more sales.

What Others Say

Obviously, I’m going to say good things about myself. But here are some nice things other people with important jobs (plus my mom) have said about me.  

“Emily is an amazing writer and excellent communicator with an impressive record of crafting campaigns across traditional and emerging channels. She has an incredible gift for digital storytelling, and is one of my most respected colleagues in the space!”

Jenna Bromberg

Sr. Director of Brand Marketing, Hilton

“Since first hiring Emily as a consultant in 2014, she’s taught me so much about marketing my small business on social media. Any entrepreneur would be lucky to learn what she knows.”

Zach Moores

Owner, Crows Coffee

“She’s pretty good at all that computer stuff.”

Barb

Emily's Mom

“Emily is a pro at creating a unique social voice, knowing how to capture an audience and keep them coming back for more. In addition to being an amazing storyteller, she’s the best kind of influencer — authentic. From optimization to content creation, Emily is great at distilling a complex challenge into a simple solution… and she usually does it with grace and a drink in her hand.”

Natalie Gershon

VP, Marketing, Boulevard Brewing Company

What Others Say

Obviously, I’m going to say good things about myself. But here are some nice things other people with important jobs (plus my mom) have said about me.  

“Emily is an amazing writer and excellent communicator with an impressive record of crafting campaigns across traditional and emerging channels. She has an incredible gift for digital storytelling, and is one of my most respected colleagues in the space!”

Jenna Bromberg

Sr. Director of Brand Marketing, Hilton

“Since first hiring Emily as a consultant in 2014, she’s taught me so much about marketing my small business on social media. Any entrepreneur would be lucky to learn what she knows.”

Zach Moores

Owner, Crows Coffee

“She’s pretty good at all that computer stuff.”

Barb

Emily's Mom

“Emily is a pro at creating a unique social voice, knowing how to capture an audience and keep them coming back for more. In addition to being an amazing storyteller, she’s the best kind of influencer — authentic. From optimization to content creation, Emily is great at distilling a complex challenge into a simple solution… and she usually does it with grace and a drink in her hand.”

Natalie Gershon

VP, Marketing, Boulevard Brewing Company

Let’s Chat About Your Content

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